{"id":234,"date":"2018-04-10T10:58:00","date_gmt":"2018-04-10T05:28:00","guid":{"rendered":"https:\/\/www.tikaj.com\/?p=234"},"modified":"2022-12-13T21:06:49","modified_gmt":"2022-12-13T15:36:49","slug":"what-is-social-media-monitoring-how-it-works","status":"publish","type":"post","link":"https:\/\/www.tikaj.com\/blog\/what-is-social-media-monitoring-how-it-works\/","title":{"rendered":"What is Social Media Monitoring? How it works? It&#8217;s impacts?"},"content":{"rendered":"\n<p>Monitoring of social media is the method of recognizing and deciding what is said about a brand, person or commodity across various social and digital platforms. Any business strategy must incorporate social media to be successful.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">How it works <\/h2>\n\n\n\n<p>Compared to search engines that dispatch crawlers to the Internet&#8217;s far reaches, social media tracking is an algorithm-based method that crawls and indexes pages on an ongoing basis. Once sites are indexed, keywords or sequences can be used to search for them. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Purpose <\/h2>\n\n\n\n<p>We have covered few reason you would want social media monitoring <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring social media will help you gain insights into the digital exposure of your company. <\/li>\n\n\n\n<li>It can help you identify opportunities to engage your audience and improve your level of customer service. <\/li>\n\n\n\n<li>Social media monitoring will allow you to gain insight into the online activity of your competitor. <\/li>\n\n\n\n<li>Ensuring you keep up-to-date with developments in your business. <\/li>\n\n\n\n<li>In the research phase of designing a social media strategy, social media monitoring is important, so it is as effective as possible. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How is it impacting companies? <\/h2>\n\n\n\n<p>Listening to social media can affect how you market your company. Once you have an idea of the public perception of your business, <strong>you can: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>React to social platforms in real-time with consumers. <\/li>\n\n\n\n<li>Use constructive promotional reviews. <\/li>\n\n\n\n<li>Use negative feedback to fix the company&#8217;s mistakes. <\/li>\n\n\n\n<li>Build trust and integrity in the product. <\/li>\n\n\n\n<li>Refine expenditure on ads by removing platforms with the lowest or lowest level of commitment. <\/li>\n<\/ul>\n\n\n\n<p>Use TIKAJ\u2019s <a href=\"https:\/\/www.tikaj.com\/services\/social-media-monitoring\">Social Media Monitoring Services<\/a> and get started with <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Image on Social Media Monitoring <\/li>\n\n\n\n<li>Insights about your Social Media Health<\/li>\n\n\n\n<li>Build brand Image <\/li>\n\n\n\n<li>Increase trust among your customers <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Monitoring of social media is the method of recognizing and deciding what is said about a brand, person or commodity across various [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-234","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/posts\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/comments?post=234"}],"version-history":[{"count":3,"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/posts\/234\/revisions"}],"predecessor-version":[{"id":5653,"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/posts\/234\/revisions\/5653"}],"wp:attachment":[{"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/media?parent=234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/categories?post=234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tikaj.com\/wp-json\/wp\/v2\/tags?post=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}