Social networking websites such as Facebook, Twitter, and Windows Live Spaces are tools that users can use to link to others to share information such as images, videos, and personal messages. The traffic is pursued by hackers, spammers, virus researchers, identity thefts and other offenders. According to a report social Media attacks increased by 500% in 2016.
Examples of risks to social media security
- Posting links to websites that install malware on Twitter on Facebook
- Use fake accounts to post fake promotions or discounts that make phishing scams for customers
- Corporate CEOs are impersonated to protect personal data from consumers who think they are speaking to an executive
- Communicate false information to influence the stock price of a company
- Create an illegal brand-related profile to sell to the company wishing to monitor its legitimate content
Price of fraud in the social media
There can be a huge price to pay when social media scams are running efficiently, both by the business that abuses a product and the organization’s consumers.
- Financial Loss
- Customer Mistrust
- Brand Disruption
Best practices in the safety of social media
- Use Social Media Monitoring Services
Using Social Media Monitoring services helps you track and protect your brand over different media platforms online. It helps in creating positive brand identity and build customer’s trust.
- For each social network, using unique passwords
It’s a hassle, but you don’t use the same code for Twitter as you do for, say, Facebook, Instagram and other social tools, it’s also absolutely essential. Using a single password makes it easy for hackers to gain access to one means to gain access to all–and imagine how difficult it will be when you find yourself locked out of your entire online life.
- Know what you’ve posted about yourself
Clicking the “Forgot your password?” is a common way that hackers break into financial or other accounts.”Link to the login page of the account. They search for answers to your security questions on your social networking site to break into your account, such as your birthday, home town, high school class, father’s middle name.If the web allows, ask your own password questions and don’t pull them from content that anyone with a quick search will find.
- Suppose all you put on a social networking site is permanent
Even if you can delete your account, you can quickly print photos or text on the Internet or save images and videos on a computer.
- Change your social media account passwords monthly
Randomize them, don’t repeat them, and don’t use common data points like names, birthdays, or mouthpieces.
- Do not list company vacation times on social media
This kind of information could allow the public to know about vulnerable times when you don’t have staff on hand to handle a hacking attempt.
- Keep Passwords strong
For one’s social network profile, protection is as critical as it is for your computer or any other account. Creating a powerful password will prevent hackers from accessing their own account and using it to post spam or malicious attacks.